$MARKETINGFORCE 02556.HK$ debuted on the Hong Kong stock market today and saw its shares jump 17.32% to HK$51.15 each by 11:13 a.m. Malaysia. Investors who secured a single lot have gained a potential profit of HK$755, valuing the company at over HK$12.0 billion. The public offering was 5.95 times oversubscribed, with a 55% chance of winning a single lot in the lottery.

Data from Frost & Sullivan in the prospectus reveal that, based on 2022 revenue, Maxford Technology Holdings is China's largest marketing and sales SaaS solution provider, holding a 2.6% market share. Maxford serves businesses of all sizes and various needs through its Marketingforce platform, offering a suite of services from content and experience, advertising and promotion, to social and relationship, sales and delight, data and analytics, and strategy and management.