During ZEEKR's ($ZEEKR Intelligent Technology Holding Limited ZK$) Q1 2024 earnings call, the company said it will strengthen channel development in lower-tier cities to drive brand growth. As of the end of May, ZEEKR Automobile had 392 global stores, and expects to increase this to over 520 stores by the end of this year, focusing on ZEEKR Home and ZEEKR Space store formats.

In Q1 2024, ZEEKR Automobile reported revenue of CNY14.737 billion, up 71% year-over-year. Vehicle sales revenue was CNY8.174 billion, up 73% year-over-year. Gross margin for vehicles was 14%, up 3.9 percentage points. The company delivered 33,059 vehicles, up 117% year-over-year. In the first 5 months of 2024, ZEEKR Automobile delivered 67,764 vehicles, up 112% year-over-year, targeting to be the No.1 Chinese pure electric brand by 2024 annual sales of over 200,000 units.