Bursa Malaysia completes retail CX analytics PoC with Malacca Securities as one of their collaborators

KUALA LUMPUR: Bursa Malaysia Bhd has completed its Retail Customer Experience (CX) Analytics Proof-of-Concept (PoC), a data-driven analytics project piloted on the exchange’s cloud and artificial intelligence (AI) platform.

In a statement today, Bursa Malaysia said the PoC was undertaken in collaboration with four participating organisations (POs), namely Hong Leong Investment Bank Bhd, CGS-CIMB Securities Sdn Bhd, Malacca Securities Sdn Bhd and RHB Investment Bank Bhd, with the aim of advancing the development of the capital market’s investor base.

It said leveraging its in-depth industry-wide datasets, the exchange developed a machine learning model built on its AI and cloud platform while also tapping into participating POs’ deeper understanding of their retail customer segments and distinct behaviours.

Read the full article here: https://www.thestar.com.my/business/business-news/2022/11/08/bursa-malaysia-completes-retail-cx-analytics-poc